Read article about growing up in China and desire for Tang - discussion of various themes contained. Shows that everyone finds different elements. Also, pokemon cards are similar; as children they were prestige products that were unaffordable for most. Now with hindsight they seem mundane, even worthless.
Assignments
Week 4: present 4 ideas with synopsis. It's a pitch. Specific ideas, but doesnt need to be a fully detailed proposal. A few paragraphs for each idea.
Week 8: present a more solid proposal for the single idea that you intend to tackle.
Discussion of scope: 3-4 minutes for linear media is a reasonable length. More is possible, but 10 minutes is overkill. Quality, not quantity.
Why a solid idea should be made in concept dev. class: Doesn't take time away from production, avoids design by committee.
Review of last class:
Design generation: list on blog. Also, try introducing random elements to mix things up if you're stuck. Try asking 'what if'. Personal experience... can be dangerous. Be aware of your perspective.
Focus: what is your angle? What is the 'vehicle'. Representation.. how do you show your idea? Show, dont tell. Can you present events that demonstrate your theme, rather than just showing theme directly? Allow audiences to 'put things together'. Not throwing themes in audience's face is much more interesting for them. Respect for your audience's time.
Visualisation/metaphor: Decide on visual form... use visual metaphors as well to tie to themes. Provide metaphors to give audience a way in to your work, make it more concrete for them. Also, metaphors provide for a shortcut to save time.
Synopsis: A short statement 1-2 paragraphs that introduces the reader to the most important aspects of your proposal in condensed form. This can be broken up into a more literal description of the project and a description of themes and underlying intentions. The reader must understand the basics, the details can be extrapolated from that later.
Homework
Finish class task: using a description of a person you know, write a scene from life that illustrates/demonstrates their personality. List a bunch of objects that the person would be if they were that object. Create an image of that character using a few of the objects listed as inspiration.
Research task: Non-fiction starting points... find an article that you find interesting as a 'starting point' about concept development. Write a paragraph that explains what you find interesting and why.
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